定价是收入增长的终极驱动力
拥有数十年的历史，Simon-Kucher 一直是定价的代名词。我们定义了这个学科，它深植于我们的 DNA 中。
作为该领域的先驱，我们是第一家将学术和科学方法论无缝整合到实际商业场景中的咨询公司——利用有效的收益管理和定价促进增长的力量。
今天，我们被誉为世界领先的定价咨询公司。
How we can help
获得全球领先的见解和数据
西蒙顾和拥有全球最有经验、技术最精湛的定价专家。
我们的合作伙伴在定价和商业战略方面拥有三十多年的经验。
凭借我们丰富的经验，我们建立了“定价宇宙”，这可能是世界上最大的涵盖所有行业和地区的定价数据库。
它包含有关无数产品和服务的“无价”信息：价格模式、价格弹性等。
作为真正的定价专业人士，我们定期与各个企业联系，了解他们对定价的看法。
我们的全球定价研究是独一无二的，而且每一期都说明了公司如何处理最新定价问题的新见解。
您行业和市场中的定价专家
拥有全球 30,000 多个成功项目的经验，我们是最有经验的定价专家之家。
我们的团队跨行业和地区工作——从家喻户晓的品牌到初创企业变成独角兽，以及之间的一切。
我们处理过新产品发布的定价，实施了变革性的定价程序，启动了价格策略的开发，并彻底改革了价格模型设计。凡是与“定价”相关的，我们都涵盖。
Latest insight's
我们的整体方案确保快速交付
定价作为一项功能不能独立存在。
它需要与营销、销售和财务密切合作。
我们与客户密切合作，采取整体方案快速交付正确的战略、执行和赋能。
我们帮助客户建立强大的内部定价能力，与公司的整体商业战略和财务目标密切配合，这一切都植根于对客户的深入了解。
Our pricing case studies
- Consumer
- Financial Services
- Healthcare & Life Sciences
- Industrials
- Technology, Media, Telecom
Building dynamic pricing solutions in a two-sided holiday market
A leading holiday rental business with almost 20,000 properties was looking to grow revenues and profits. However, it was navigating a difficult business model. Find out how our new system led to a 22% increase in revenue per property.
Leveraging behavioral economics to increase digital acquisition
A fintech banking app approached us to improve its pricing and marketing strategies. The client already had a tiered pricing structure and wanted to determine what growth levers they could flex to create new value. Find out how we helped our client realize 29 percent revenue growth and a 15 percent increase in new customer acquisition.
Breaking into new markets with a clear positioning and pricing strategy
A leading pharmaceutical company aimed to break into the Precision Livestock Farming space with a bespoke hardware and software solution. We created a clear monetization strategy for the data and digital offering. Find out how we delivered a 4% increase in profits versus the forecast baseline.
Designing a dynamic pricing model for a chemicals manufacturer
An Asian chemicals company with a global distribution network was looking to optimize its commercial strategy by introducing dynamic pricing. Find out how the use of a dynamic pricing model delivered a 3.6% return on sale for our client.
How a media company unlocked a potential 19% increase in revenue
A major European newspaper group needed to overhaul their entire subscription model. Find out how we've helped them break through internal debates to create a proactive subscription strategy.
Discover insights from our flagship pricing study
The world’s largest global pricing database from the world's longest running pricing study
The Global Pricing Study is the largest of its kind. Each edition provides a clear view of the emerging trends, competitive landscape, and growth potential. For the 2024 study we surveyed more than 2700 respondendents worldwide on their companies' positioning and strategies on business context and economic outlook, pricing and implications for management.
Explore the results and gain a competitive edge in optimizing your pricing strategies.
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